Organic Beauty & Wellbeing Week

Organic Beauty & Wellbeing Week

Organic Beauty & Wellbeing Week is a week-long annual campaign beginning on 9th September and ending on 14th September, aiming to raise awareness of certified organic beauty and wellbeing products and the importance of certification and making sustainable choices.

Making one small swap to your self-care routine is the first step to making a world of difference. Find out how small changes to your lifestyle can contribute to a system combating our climate emergency and biodiversity loss - starting with what's in your wash bag.

One small swap can make a world of difference.



The natural and organic beauty and wellbeing market remains a largely unregulated sector with a handful of voluntary private certification bodies, such as the Soil Association, operating in a growing market.


According to a 2018 global survey by Neilson, 51% of global beauty and personal care launches last year made natural, environmental or ethical claims.


The Soil Association says it encourages consumers to look for a certifiers’ logo to ensure the greatest level of transparency, integrity, provenance and quality in a product.


“With so much confusion and mistrust out in the world today we want to support people to make small swaps in their beauty and wellbeing routine, to make a world of difference,” said Georgia Barnes, Senior Business Development Manager at Soil Association Certification.


The One Small Swap campaign is activist-led, making positive change and small swaps.


“It’s about brands that promote provenance and transparency, it’s about making the first step in a bigger movement that’s striving for a more sustainable way of living.” 


How does organic make a difference?

 1. Uses Nature Responsibly (Green Chemistry Principles)

 2. Protecting Wildlife & Biodiversity

 3. No Animal Testing

 4. Free From GM (Genetically Modified Organisms)

 5. Minimal Packaging With Maximum Recycled Content



50% of packaging in the bathroom is recycled in the bathroom vs. the kitchen. 

65% of citizens expect brands to share ingredients sourcing. 

77% of people would be reassured if a product which said 'organic' on the label was certified.